Webiz Edukacije Zlatibor: Ecommerce’s Heights In The Serbian ‘Alps’

After being one of the most wall-attended internet business events in Southeastern Europe, Webiz focused on tourism and took place in Zlatibor!

Webiz is probably the most consistently well-attended event around internet business in Serbia and we’ve been supporting it at Netokracija for years now. Which is why when Webiz’s Vladimir Kovač asked me to moderate the Ecommerce track as well as do a talk on the topic, I couldn’t say no. After all, only weeks had passed since Netokracija’s own OMGcommerce conference and I had a lot to say about what needed to change about ecommerce in Southeastern Europe.

What Does E-commerce Have To Do With The Serbian ‘Alps’?

Webiz Edukacije or ‘Webiz Education’ series is a – you guessed it – series of educational presentations that took place in Zlatibor, an important tourist area of Serbia, honestly, I’ve not heard about before. Not well known in Croatia which was made obvious by our car’s plates being the only non-Serbian ones, Zlatibor is actually known for its hiking trails and has a cool alpine climate. If you like hills, you’ll love Zlatibor, although keep in mind that the town is a couple of hours drive from either the Croatian border or Belgrade.

The module on E-commerce featured three speakers: TakoLakoShop’s Marko Ilić, Planeta Sport’s Zoran Bošković and myself. While Zoran Bošković talked about his company’s experience in switching from a regular retail to a multichannel approach in selling sport’s gear, Ilić defined the landscape of e-commerce in Serbia based on his vast experience. Ilić, for all intens purposes, is one of Serbia’s e-commerce experts, having established Serbia’s first ‘click and mortar’ web shop E-Dućan, while later launching the NonStopShop e-commerce brand for publishing giant RingierAxelSpringer.

It was down to me to give a regional perspective on what has changed in the regional e-commerce scene. Thankfully, the great sessions of OMGcommerce gave me lots of material, including: the move from pure players to enter the ‘offline’ retail space, launch of Agrokor’s Abrakadabra brand as an Amazon-like regional webshop as well as using drones in the delivery of goods. In the end, it gave a good overview for participants before both Marko and Zoran’s detailed talks, as well as a discussion with participants on what was most important in their shift to selling online.

13511034_643783645778882_7811004647892202285_n 13445323_643782519112328_4251998839295067166_n 13465931_643781175779129_6063195757099855960_n 13507243_643781155779131_7219144564160492708_n 13445800_643781279112452_4090000109914331058_n 13445810_643781345779112_8612895399585911781_n

 

Leave a Comment :)

You May Also Like

How We Used WordPress To Create The Largest Tech Blog In The Balkans

The continuing success of Netokracija, the platform I built with the best media team in the region, has always been based on the success of its community. Which is why it’s so fitting that I had the chance to talk about Netokracija at one of the most community-driven events in the region: WordCamp Zagreb 2017.
View Post

The Albanian Digital Content Opportunity Lies in Video, AR & VR

Albania is growing as a digital ecosystem and a key contributor is AllWeb Albania, the first and largest digital marketing conference in the country founded by Darko Buldioski and Gerti Boshnjaku. The second edition of the event brought great speakers such as Kraftwerk’s Heimo Hammer and Bruketa&Žinić&Grey’s Robert Petković. Personally, I had the chance to discover the unbelievable opportunity for digital content in Albania, a country whose language is so unique that the Albanians have their own Google alternative; Gjirafa!
View Post