One of the early posts on FreelanceSwitch was by the writer Ivan Brezak Brkan who penned “35 Absolutely Essential Mac Apps” for the site. It was an atticle about Mac apps for freelancers that experienced success on both Digg and Delitious. It was a classic evergreen article that attracted lots of traffic and was a big success. However, a month or so after the post was published, I pretty much ceased to think much about it.
Two years later when browsing throught Google Analytics I happened to notice that one of the top keywords that FreelanceSwitch ranked for on Google was “Mac Apps”. A bit of research revealed that in fact the one article by Ivan had been consistently sending high amounts of search traffic month after month.
The traffic these search rankings sent made that single article one of the top posts on the site virtually every single month.
The success of this post, explained Collis, lead to envato launching a dedicated Mac apps blog in the future.
About Ivan Brezak Brkan
I’m the founder and editor of Netokracija, always interested in new digital experiences.
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